With Kids it's Different

Youth and Family

An unparalleled depth and breadth of youth and mom expertise

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Keeping a finger on the pulse

Millennial Field Ops

With our ear to the ground and connections to trendsetters nationwide,
we offer specialized research using our own contacts to help you shape your understanding
of what the hottest trends are, and how to reach the Millennial market.

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It Takes a Special Team

Sensitive Subject Areas

Unearthing feelings and thoughts around sensitive subject areas
requires a special toolbox and skill set not honed by every research company.

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Traveling the World

Global Research

After spending years traveling the world conducting
research we have learned to submerge ourselves in the cultures
that exist outside our American experience.

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Who We Are

We are a women-owned small business team that combines over 40 years of experience in the world of advertising and marketing with a fresh perspective built on the pulse of what is thriving today.

What We Do

Qualitative Research and Consumer Insight. We translate what your target consumers say, to a language that helps you understand what they really mean and how they really feel.

Why Liminal

We’re not merely professionally skilled moderators. We bring the added value of Agency experience to provide branding and strategic planning that frames the research in actionable next steps.

About Us

A LIMINAL EXPERIENCE is to enter a situation with one set of beliefs, attitudes and perceptions, and to undergo a transformational encounter as a result of new learning and insight. In this process, one comes out of the experience with a whole different perspective.

LIMINAL RESEARCH is intended to provide just that experience for our clients: a process that provides a perceptive view of the status quo, with learning, insight and implications for how change can transform their brand proposition.

Liminal [lim-uh-nl], adj.

a unique perspective on what has come before, and what may come next

The Partners

Rachel Geller
Principal and Founder

Rachel’s life’s work has been listening to people in a way that allows them to feel heard and understood, and then translating those emotions and perceptions into actionable implications for her clients. She has been a pioneer in going underneath and beyond people’s conscious responses by borrowing learning from the social sciences to deepen marketers’ insights into consumers and their various sub-cultures.

Rachel has had a long career in branding, marketing and advertising. For over a decade she was Saatchi and Saatchi Kid Connection’s Worldwide Strategic Planning Director. Prior to forming Liminal Research she was Founding Partner and Chief Strategic Officer of the Geppetto Group for fourteen years.

Danielle Spiro
Partner

Danielle brings her skills, sensitivity and understanding of child development as a Towson Elementary Ed. grad and former Title l schoolteacher in Anne Arundel County. A RIVA trained moderator, Danielle has initiated and developed creative research tools with the important Millennial consumer target, and implemented a variety of insightful methodologies with moms. Since she joined Liminal Research, the business has added a whole new roster of clients.

A few fascinating projects she has spearheaded include: conducting in-depth research with tween girls and their moms on what it’s like to live with ADHD; addressing the childhood obesity conundrum by developing healthy kid foods for corporate clients; ethnographic research on how child healthcare products can better serve moms of kids of all ages.

Meet the other team members