Principal and Founder
Rachel’s life’s work has been listening to people in a way that allows them to feel heard and understood, and then translating those emotions and perceptions into actionable implications for her clients. She has been a pioneer in going underneath and beyond people’s conscious responses by borrowing learning from the social sciences to deepen marketers’ insights into consumers and their various sub-cultures.
Rachel has had a long career in branding, marketing and advertising. For over a decade she was Saatchi and Saatchi Kid Connection’s Worldwide Strategic Planning Director. Prior to forming Liminal Research she was Founding Partner and Chief Strategic Officer of the Geppetto Group for fourteen years.